Marketing, Branding & Communication

Marketing, Brand & Communication.

Experience- 3+

Job Location – Kolkata

Industry Preference – IT / IT Consulting

Job Category

Marketing

Location

Kolkata, India

Employment Type

Full time

Responsibility
  • Oversee day-to-day management of campaigns and ensure brand consistency
  • Facilitate scaling brand and company awareness through various social media channels
  • Work with the brand to create and implement social media strategies
  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
  • Ensure progress on all platforms by using analytical tools such as Google Analytics and others
  • Oversee the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
  • Design, build, and maintain our social media presence.
  • Maintain liaison with Sales Team in terms of support in Lead generation
Requirements
  • Bachelor’s degree in marketing/ journalism/ mass communication/ public relations/ or related field
  • Relevant experience in designing unique marketing campaigns
  • Strong understanding of marketing strategy and knowledge of how to effortlessly utilize these concepts throughout various forms of outreach, primarily in the digital ecosystem
  • Good knowledge of content writing
  • Strong understanding of all social platforms and their features
  • Hands-on experience in media promotions to drive strong social reach
  • Stronghold on platform insights and analytics and accordingly using it to tweak the digital strategy
  • ORM knowledge will be considered an added advantage
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