Oversee day-to-day management of campaigns and ensure brand consistency
Facilitate scaling brand and company awareness through various social media channels
Work with the brand to create and implement social media strategies
Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
Designs, builds, and maintains our social media presence
Requirements
Bachelor’s degree in marketing, journalism, mass communication, public relations, English Hons. or related field
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach, primarily on the digital ecosystem
Good knowledge on content writing
Strong understanding of all social platforms and their features
Hands-on experience in media promotions to drive strong social reach
Stronghold on platform insights and analytics and accordingly using it to tweak the digital strategy
ORM knowledge is a plus.
A multi-tasker who will be responsible for all the social platforms that Unacademy is present on
